1. Capture the attention of females who know they are travelling soon.
2. Get them to click on the ad with the intention of getting a quote.
What Fast Cover is all about
• Travel Insurance made simple.
• Everything we say and do is about making travel insurance fast and simple.
Orange RGB = 235, 79, 29
Dark Grey RGB = 60, 60, 60
Light Grey RGB = 150, 146, 146
Green RGB = 7, 185, 124
Checklist for every ad
1. Use brand styling to ensure the ad that travellers click on lands them on a page that reflects the ad they clicked on.
3. Words “Travel Insurance”
4. “Get Quote” button (Below is the button style used on the website)
5. Ad should be salesy and create urgency
6. A headline or reason to why someone should click on the ad or choose
Ad must be framed either full coloured or add a grey/black box if white.
Please see attached the full brief for this design