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we sell lighting components to Lighting Fixture manufacturers and electrical distributors. The target audience includes fixture manufacturers, distributors, electricians, contractors, architects, maintenance people.
O que te inspira e como você imagina o design para seu negócio?
We are launching a new website and on the homepage there is a slider graphic/billboard with rotating images. We are using this slider billboard to showcase a few product families as well as our new branding campaign called "Light Made Easy". We need help with capturing imaging/graphics around this idea of "Light Made Easy". This contest is for the first Light Made Easy billboard graphic, but we have several more billboards that need to be designed, so there are more projects available than just this first one.
The first billboard/advertisement to be designed must capture the following message: "You work hard for your customers. We make it easy for you".
The billboard should use images/photos instead of web graphics. The designer can choose either to use a single image or a collection of images. It is not necessary for the interpretation of Light Made Easy to be made very literally, but we would like something clever and "outside the box". If you can somehow capture the idea that Keystone is an important "resource" to the customer, that would be ideal.
The text boxes across the graphic are coded in our website design, so they can not be changed. However, the text can certainly be changed.
The text that will appear in this first billboard design is as follows:
Primary Text: You work hard for your customers. We make it easy for you.
Secondary Text: That's Light Made Easy (using the Light Made Easy logo)
Attached are mockups of what the website will look like.
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