Your logo is the face of your company. When people see it, you want them to understand the quality of your products or services, and the values of your organization. And you want them to remember you. But how do you go about getting something as emblematic as the Starbucks mermaid or the Target bullseye? You have your logo created by a top-notch logo designer.
To help you find someone who can take your big ideas and condense them into the perfect mark for your brand, we’ve compiled a list of the top logo designers for hire.
How to get the best logo design
Most people are familiar with the concept of hiring a freelance designer. But this isn’t the only way of getting graphic design done. Anyone thinking of creating a logo should consider a logo design contest.
In a design contest, you write a brief describing what you are looking for, and designers from all over the world submit concepts unique to your brief. You then choose finalists, give feedback to hone the designs and ultimately pick your favorite logo. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
On the other hand, if you already have a clear idea of the style and direction you’d like to take your logo, hiring a freelancer is a great choice!
The 10 best freelance logo designers to hire in 2019
Logo & business card
Logo & brand identity pack
Logo & social media pack
Illustration or graphics
Icon or button
Other packaging or label
Other clothing or merchandise
Logo & hosted website
Clothing or apparel
How did we choose these as the top logo designers?
A logo is a small symbol with big importance. We know how important it is to get it right, and we want to make sure you feel good about who you’re working with. Here are the things we looked for when selecting designers to go on this list:
1. Overall design quality
When a designer joins 99designs, an expert from our team goes through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. They then assign the designer one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with lots of experience and design chops, or someone that is up-and-coming.
2. Logo design experience
Writing a poem and writing an academic dissertation both require training and skill, but many writers specialize in one or the other, not both. It’s the same thing with design. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in logo design.
Of course you want someone with design skills, but you also want a logo designer who communicates with you throughout the process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended logo designers are professionals in service as well as design.
What to think about when hiring a logo designer
Your logo will be the cornerstone piece of your brand identity. As you’re reviewing portfolios here are a few things you want to consider:
- Style. This can be so impactful to how potential customers identify your brand. Designers often specialize, so if you want a modern line art logo, make sure you hire someone who has examples of modern line art in their portfolio.
- Impact. When you look at the designs do you immediately get a feeling for the personality of the brand (serious or fun, sophisticated or playful?).
- Industry specialization. Some designers have more experience in one industry than another. This can work to your advantage or disadvantage; if you’re an accountant who targets young people, a traditional accountant logo designer might be the wrong fit. On the other hand, if you’re a retail shop, you may want to work with someone who understands how to use a logo to draw in customers to a brick and mortar.
- What else do they do? While being a logo specialist is important, you might have ongoing design needs. If you do, consider if the designer also does websites or brochures. Most logo designers can also help you build out your entire brand style guide.
Are you ready to hire an amazing freelance logo designer?
Whether you want a sweet watercolor logo for your kid’s clothing store, or an edgy, modern mark for your tech startup, a great logo designer can be the difference between something that’s fine, and something that makes potential customers say “wow.”