Here’s the deal...
Weak ass brands are weak because they’re afraid; Afraid that they’ll be ridiculed for making too much noise. For not looking the part. Afraid that they’ll run off customers before they’ve had a chance to get to know them.
Their fear of offending outweighs their desire to challenge the status quo.
And that’s why they have weak ass logos.
I’ve been working in the CPA industry for several years now. A few weeks ago I hit my tipping point. I’m tired of being chained to a desk. I’m tired of working with people who don’t get it. I’m tired of trading 80% of my time for 20% of my joy.
So, screw it. I’m walking out and firing up my own firm.
What I believe and what I want to change is no longer worth the fear I’ve been trading it for.
BEC. is the name. It’s an acronym for the names of our three children.
Don’t laugh, I’m an accountant. I’m not supposed to be creative with words. But we’re set on the name, because their future is our biggest and more important “why.” But no one really needs to know that.
Unlike most in our industry who focus on doing a little work for a lot of clients, We will focus on making a huge difference for a select few. We will mostly consult real estate investors on growth, cash flow and tax strategies. I challenge my clients to look at the rules differently, to focus all of their resources to move the needle they want to move as fast as possible, and to think outside the proverbial business box.
This is my expertise, and this is the work I like to do. My approach is noticeably different to those who know me, but they don’t really get it until after we’ve met.
That’s where you come in.
I need some high-powered explosives to create some hype for this thing, of the visual kind. I need a supporting image that matches our challenging nature as consultants and business partners.
I want people at the bar to see the insignia on my shirt and immediately get the impression that we are:
3. High Energy
Go find every flaccid accounting firm logo you can find and do the exact opposite.
I mean no judgement to all of those people. It’s just not who I am.
The wining design will get $500 guaranteed. We will also be hiring you to do some other projects for shirts and collateral. If you design websites, we might take you up on that too.
Brands I love:
Chanel, Magnolia Table, Primal, Hudson Hawk Barber Shop, as well as others attached
Brands that put me to sleep:
KPMG, BKD, and Abacus CPA
Outside of those examples I literally want you to bring me anything you can think of. Any and all representations, including things that would never make you think of accounting, are expected!
Now go. My clock is ticking!