Look at our web site, http://www.effektor.bi, for more info on what we do
Effektor is targeted towards higher end of SME's and upwards.
Effektor is dedicated to the Microsoft technology stack.
We don't like the look and feel our competitor TimeXender have decided upon: http://www.timextender.com/
Words used in our product are: database, cube, layered architecture, ETL, data, Dashboard, KPI, report
Here are some additional thoughts, which we will use when evaluating the designs:
Inkjet, offset, and dye sublimation printing:
Other than layout, you won’t have many challenges with these. Gradients can be a problem for inkjet and offset printing.
This is often the most difficult. If someone assures you that the logo will embroider well, do not trust them until you’ve had someone do a sew out that looks good. “Digitizing” with a sew out usually cost around $25-50. Do not choose a final logo until you’ve done this. Thin Diagonal lines and small, non-square features tend to be a huge problem.
Your logo will need to scale down to 16x16 gracefully, since you will definitely want to use it for webpage favicon, file type icons, and other small applications. Anything with small non-square pieces of will be a problem
You logo will need to support multiple layouts. Any of the logos that would look weird if the logo was put next to the logo type instead of above it (e.g. #4) need to be excluded. If you don’t you will be significantly limiting future design options for things like webpage and brochure layout.
Screens vary massively in color fidelity. If you are using bright colors, look at them on many different screens before deciding. The wrong grey will look pink on cheaper monitors, for example.
You pay by the color. You will save a lot of money on swag printing if your logo looks great with just one or two colors.
Color matching is expensive – usually doubling or tripling printing costs for smaller batches. Bright colors suffer the worst from this. If you choose bright colors, be very sure that you are comfortable with few of your giveaways ever actually matching the color of your real logo.
Monochrome is a common requirement. If your logo doesn’t look good in all white (on dark background), all black, and all blue, then it is not the right logo.
One more thought:
Avoid small type in your logo. It won’t print in some formats, is hard to read, and generally is not as effective in spreading your message as you think it will be. You’ll notice that we ditched our small type. And most companies these days, even those with very esoteric brand names, have done the same.