We WOULD LIKE people to look at our logo and think: sleek, professional, trusted, considered/balanced
• Strong/ dependable
** Please look to our Attachments above for a clearer understanding on style.
1. WORDMARK (e.g. "SH" for Safe Harbour)
2. PICTORIAL MARK
Icon imagery that relates to the name (Safe Harbour)
– Something subtle/abstract that suggests Safe Harbour rather than anything too obvious/literal.
– If icons are used please avoid anything too cheesy, NO anchor symbols or sailors etc.
More on the business: Safe Harbour is most likely to acquire business-to-business companies.
Background to the name: Safe Harbour is named after Porto Seguro - the original landing place of Portuguese explorers in Brazil.
We DON'T want people to think: boring, generic mutual fund, or cheesy