Como marilou.beyeler começou a jornada do(a) logo & identidade visual
Como você é conhecido?
VIScon Symposium and Hackathon
Conte para a gente quem é você e quem é seu público alvo
The VIS (Verein der Informatik Studierenden) is the association of the computer science students at ETH Zürich.
We are organising our first VIS convention this year; VIScon.
This convention is an event that is half a hackathon and half a symposium (like a conference, with talks and workshops).
The event takes place over 3 days and is open to computer science students. The goal of the event is to give the students insights into hot computer science and entrepreneurship topics. Stuff that is typically not covered in lectures.
The Hackathon and the Symposium take place at the same time and in the same building.
The event should provide the students with networking opportunities. -> bring people together to do Computer Science related stuff
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I like the dark background with white on top.
I like the colours and the dark background.
I think it's a bit too thin
I like the colours and the geometric forms
I like the E and the triangles.
I don't like the font
I like the colours
The VIS (association of computer science students) has a logo already. The logo is yellow and has a spiral form (see images). It would be nice if the VIScon logo could somehow remind of the VIS logo (maybe similar colour, or have a spiral form too). But this is not "mandatory" :)
We like the idea of having very simple geometric forms, like triangles or hexagons.
We also could imagine something with somehow 2 arrows, representing the idea of "come together" and "connect" as well as the 2 tracks (1: hackathon, 2: symposium)
These were just our ideas but we're very open!
the text displayed as follow:
- The logo on the left
- VIScon with VIS uppercase, bold and con lower case and not bold
-SYMPOSIUM, HACKATHON in upper case, each on a line under the "VIS" word.
- the distances between the letters of "VIS" can be a bit more than the distance between the letters of "con". (would be nice if the words symposium/hackathon fit exactly under the word "VIS").
The yellow from the logo is: rgb(252,227,0) and the typo is Helvetica neue.
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