KANJI is a trendy kids fashion brand that sells baby and kids products for kids in the age of 0 - 3 years old. Our garments are not separated by gender; they are unisex, so no blues or pinks. You can mix and match, collection to collection, making dressing up effortless. Nature is our inspiration, from the colours to the prints, from the beginning till the end.
The target audience will be men. And it could be any man. It could be a daddy-to-be, a friend, a brother, a grandfather. Men are normally not the ones buying gifts, especially not when it comes to babies.
One reason for that is because men mostly do not like to go shopping. But another reason is because there is just nothing that is cool for men to give. So by creating garments that have amazing prints, colours and most of all are unisex, men will be much more intrigued to go out an buy something themselves.
We believe that kids are not just cute. They are free explorers and unbiassed adventurers. We should encourage that spirit to the fullest!
- Original & a bit weird
- Respect & Equality
- Tender & tough
"Not all kids are pink and blue. Especially not if you ask men. They see kids as mini-copies of themselves and they would love to see that reflected in more than only in their kids personality. But hey… what do men know about baby clothes?
KANJI recognises babies and kids are not ‘just cute!’ We honour their free spirit and the adventurous mindset. Our unisex and always matching clothes and accessories make sure your kid is the coolest one of all. We have the kids stuff that makes men wish they were little again!"