Como carldeantucker começou a jornada do(a) logo & identidade visual
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
We are an e-commerce aiming to offer functional and stylish accessories for the modern gentleman to aid them with their daily work life. This will be accessories to transport and protect laptops, tablets and other items required by the modern working gentleman. The modern gentleman ( that we are describing) is usually a man between mid to late twenties and late forties (although possibly older), working in a service based company. They are usually searching for style and quality in their purchases, rather than the lowest price tag. The brand is synonymous with sophistication, style and significance, trying to remain of a classic style. Not entirely sure that this is a fashion company but could not find a more suitable alternative. Due to the luxury and sophisticated feel of the brand our product designer has opted to have the logo engraved on to our leather products, please take this in to consideration when designing the logo.
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Stesh actually means significant in Zulu although as of this moment there is no other Zulu influence in the brand, how ever if staying in line with other characteristics this is definitely an avenue open to exploration. Also we are exploring the use of the tag line or slogan "be significant", but still undecided if it should be a brand identity concept or first tested in an advertising campaign.
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