We are looking to update our logo to something more modern and fresh that better represents our brand - as our brand has evolved, our logo has been left behind and feels outdated.
We are looking for something clean and professional but also modern - we don't want something loud or outspoken though. We are open to using strong colours, but don't want the design to be too bright or fun, we work in a fairly traditional and highly regarded industry so need to be respectful of that. We want a design that will stand the test of time.
Ideally, we would like designers to not include a “K” as part of a logo, but rather some kind of symbol that does not correspond with a letter - giving us more brand flexibility, however we are open to including a K as part of the evolution of the brand.
Happy to keep the red, or move away from it completely - open to hearing about what design and colours best represent our company and branding, but we would also like the new logo to distinguish us from competitors. Many of our competitors use blue, grey, black and red it would be good to do something a bit different.
A copy of our past and current logos as well as vision, values and current corporate brand guide is attached.