Design a warm and modern logo for NYC therapy practice.

The Collaborative

Heart-center, evidence-based psychotherapy

I am a brand strategist helping to launch a psychotherapy practice. They provide psychotherapy services to couples, adults, children and adolescents. Using the latest discoveries in neuroscience, they employ mind-body approaches to treating difficulties, especially for patients who suffer from trauma.

Although the client is in the Medical field, for the look-and-feel I'd like to skew towards wellness. But contemporary, not hippy. Organic, clean, modern. Clean lines. Simple color palette.

The Audience:
Wealthy NYC families who are looking for the best money can buy for their children.
Young professionals looking for meaning.
Professional couples who want help with the relationship
International families struggling to adapt to NYC

Although the practice is appealing to highly educated, wealthy New Yorkers, the brand of the therapy practice is warm, heartfelt and has some organic feeling elements. The tagline copy does not need to be attached to the logo but I'd like to see it on the business card, letterhead and Facebook collateral.