Como Cerronel começou a jornada do(a) logo & identidade visual
Como você é conhecido?
Humanitarian Aid Security or H.A.S.
Qual é o slogan da sua empresa?
For Those Who Dare
Conte para a gente quem é você e quem é seu público alvo
H.A.S. is an international Nonprofit organization that’s devoted to safeguarding other NGO’s as they carry out their missions in non-permissive environments. Our target audiences are nonprofit leadership as well as average individuals who want to do extraordinary things to help people in need.
Qual o segmento que sua empresa está mais relacionado?
Serviços comunitários e sem fins lucrativos
Quais as cores que você quer ver no seu design?
Escolha dos designers
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
We're focused on appealing to nonprofits while still being masculine and aspirational to men. Logo's that I really like include O.U.R. (https://ourrescue.org/) and Wounded Warrior (https://www.woundedwarriorproject.org/). Our current website is http://www.DVMHASF.org. I'm open to having the full name in the logo (Humanitarian Aid Security) or just the acronym (H.A.S.). Generally I prefer a cleaner or more minimalist aesthetic (but I'm open to other styles) and would like something that looks good in color but can also work in black and white. Lastly, I really like designs that can communicate some part of our story visually - the main elements of who we are include 1)helping marginalized communities, 2)providing security, and 3) training people to protect themselves. While I doubt all three could be integrated into one logo (it would be great if they could be), I'd like to see at least 1 communicated in the logo.
**update** right now a lot of the designs are based around a badge or a shield. I'd love some other directions that incorporated the humanitarian aspect of our mission.
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