Need a logo design for a new company called "Jaxson and Berry".
I am a professional equestrian- I had a big stable in Canada and last year I decided to follow my dream of pursuing international competition- the best place I think to do that is in Germany so I sold everything (except for my dog and riding stuff) and moved to Germany.
While working hard toward following my dreams I have seen an interesting hole in the market for Equestrian Jewelry. So, I have decided to start a little company.
The company’s name is “Jaxson and Berry”.
Jaxson is my 4 year old Nephew whom, I love dearly, is an inspiration and I want nothing but the absolute best for him and his future. I am inspired by the positive energy, curiosity and wonder he brings to everyday life. Berry, is my first pony. I got her when I was 12 years old and I cannot tell you how much she taught me. I am where I am professionally (and many other levels) because of her and the opportunities, skills, adventures, and life lessons I learned with her.
As I am building this business- I wanted to also give back to the world. As a coach and trainer I can give back and make the world a better place and as I move forward with this new venture I would also like for it to be a platform to give back.
I had the wonderful opportunity to spend a couple of weeks in Belize. The dichotomy of Rich and Poor was very clear. Through a strange unforeseeable chain of events I ended up on a charity cruise to support an organization called “Belmopan Active Youth”. This organization, in Belize was raising money for their local youth to enable them to play and participate in sports. The founders of the organization felt that through participating sports, it would give the youth valuable skills, networking, direction and in the end help the kids become the best they can be and ultimately the whole country!
I truly believe that horses did that for me and my new business will also be a platform to make a difference in people's lives.
I am creating a line of affordable jewelry/scarves/accessories for young equestrians. My collection will be leaning towards the blingy side of things and there will be the possibility to "coordinate" with your horse. I am a positive and upbeat person and I want to bring that to my brand.
My target market are young people 10yrs-17yrs, who ride horses.