I want the create the dating app next generation
My app called « Mojito » will make Tinder as been
Our target : 18 – 35 yo
Our USP: « fun dates In Real Life »
We have to be fun to avoid the fear of the first date
Our main target are women (harder to convince), but the logo (and brand identity) has to be for men and women
We have to find something in our communication (graphics, approach, …) very different from other dating app so that we can say « ah ok, it’s a communication from Mojito ». Maybe by putting forward the logo very strongly ? Colors ?
We need FUN,FUN, FUN !!!
The logo has to include : FUN, PARTY, LOVE, DATING, YOUTH
The colors and font must be very modern, fresh
Declinaison with dark mode will be required
Don't hesitate to play with the "mojito cocktail" to illustrate the party.
Another idea : this logo is very interesting : https://www.hiclipart.com/free-tran…part-tshsn .... Maybe find a font closed to this one and play with the strawberry in a form of heart