We are combining firms, moving and redoing our website so there is a lot of room to start over with our logo.
We haven’t settled on a font yet. To give you some idea what we like:
Sans Serif: Optima
Serif: Clarendon or Palatino
We’re open to similar fonts if you have one that works better in your design.
We’ve done some test versions and haven’t decided between normal capitalization or a mix of large/small caps. We like them both depending on the logo. In our office poll, a mix of large/small caps was slightly preferred.
Animal: In our random polling around the office, a bull similar to the one in the Merrill Lynch logo (although filled in) was very popular.
Letter Intersections: We are interested in seeing some examples here but we didn’t find any style that we liked in our own informal office polls.
Patriotic: Whistleblower work has a very patriotic appeal. An abstract/modern image resembling a flag or some other patriotic symbol that is suggestive but not blatantly patriotic would be interesting. Maybe blocks colored appropriately?
Other: We’re open to other great ideas. We’ve been running office polls to try and help you know what we are thinking rather than limit your ability to present a great idea to us.
Logo Positioning: We would love to have something that looks good both positioned above the firm name on a single line with no tag line as well as to the left of the firm name with a tag line below - maybe Attorneys at Law. We’re not asking you to design both - just have an awareness that we’ll be putting it on a website and an ability to have a wide, narrow logo would make website design slightly easier.
Colors: We would like a shade of either red or blue in the logo. Both existing logos are currently maroon, but we think a move to blue might be appropriate. We’re expecting that the text in the logo would generally be displayed as black, but a different color on business cards/stationery might be appropriate to make a classic two color logo.