Update to Brief for Final Round: In this round, we would like to focus on designs that include F and H in the logo somehow. We decided at end of first round that we need to have the F and H for brand recognition. We are never going to be big enough where customer would recognize us by a logo. The design should have some sort of geometric or polygonal quality to it. Color scheme should be some sort of blue's and greys but can also include a splash of color to it.
Update to Brief for first round: Contest has been extended to see some additional designs. Please disregard the previous color scheme. While it looked good in the attached picture, it did not really translate to a font and logo. Color scheme can be pretty open but would like to see some dark navy and grey in palette. Would like to emphasize geometric or polygon design as well, something that evokes a modern, digital impression.
Our insurance agency has been in business for 68 years but has never undertaken a design rebrand. We have an existing website but are really looking for a complete overhaul and are not tied to any one concept. The new rebranding should be feel very modern and fresh which would represent our organization and new younger leadership. It can't be too playful however however since we are an insurance/financial organization. Font should be something more classic or modern, not flowy or cursive.
We also do not even necessarily require a traditional logo exactly. I am leaving the contest pretty open as this is not our area of expertise and I honestly am not sure what to expect. I would like to see what some of the initial designs are in a wide range to get the most feedback.
Our company strives to be a "digital" agency, meaning we can conduct business over text, email or electronically when customers want. The design does not absolutely need to reflect that however. More concerned with projecting a modern, fresh design that is still mature.
We like the idea of incorporating some geometric shapes or design somehow in package...either in the background or logo.
I also attached a picture I saw with a color scheme I really liked. It had Navy, white, black, grey and maybe a touch of red for color on the boat.
Current company website: https://www.fhins.com