Professional service firm seeks logo that convey strength, protection, precision, direction & elegan

Arrow Wealth Advisors

Planning for Life | Protecting your Future

I work as an Advisor to select group of upper middle-class American families living in south Texas. My clients are small business owners, accountants, engineers, attorneys, and doctors. As a knowledge for profit professional, what I am selling my clients is my Advice. While most of my clients are very intelligent, highly educated and successful, they know they need to hire a professional to help plan for the future and achieve their goals. They know they want to retire one day, but they need help creating a written plan that will tell them exactly how much money they need to be saving, how to wisely invest that money, and what other steps they need to take to be on the right path to reaching their goals. I help them create a comprehensive personal financial plan that enables them to enjoy their life today knowing that they are on track to a safe tomorrow.

There is an old proverb that says “Children born to a young man are like arrows in a warrior's hands. How joyful is the man whose quiver is full of them!” I believe that no matter how “rich” a person is, your family is your true Wealth. By helping my clients with their money, I am helping them protect their family. So, I picked the word “Arrow” for the name of my business because it has special meaning to me. It represents protection; arrows are weapon that have been used in war for thousands of years. Also, when people think about the word arrow, they also think about direction. I also offer my clients direction by helping figure out where they want to go and life and develop a plan to get there
I definitely want to somehow incorporate the image of an arrow (or perhaps an arrow head) into my logo, but I don’t want it to be gaudy or flashy or overdone. An Arrow is a simple, classic, even rustic weapon, but I want the logo as a whole to be elegant and modern being mindful of my target audience: very intelligent, highly educated and successful business owners, accountants, engineers, attorneys, and doctors.
I want the logo to convey strength, protection, direction, council, and elegance.
I could not find a picture of a someone's logo that I truly loved to attach to this... but the one I attached below, I think is OK.