The explanation (above) of our business builds great context for our logo and branding goals.
1) The logo overall needs to meet the intersection of trendy and conservative/professional. Not ultra-modern, not ultra-boring.
2) We want it to be clean and crisp, just like our prints.
3) Given the name (Cobalt Blueprint or Cobalt BluePrint, depending on branding direction), we want to primarily use cobalt blue (and potentially tints and shades of it) and dark grays/black. Please keep in mind that our retail location will have a backlit sign. We would like the logo to look good in large letters above our storefront when a cobalt blue-backlight is glowing around it.
4) Although we are primarily a blueprint shop, I don't want the branding to turn away other customers who may need other standard printing needs. Therefore, I think "Cobalt BluePrint" is more inviting than "Cobalt Blueprint" to such a person. Whether this delineation between "blue" and "print" is done with capitalization or other methods such as colors or boldness is up to the artist.
5) My goal is to have an emblem/icon representative of our business type that is worked into the logo cleverly. We'd like to use this emblem on its own in certain situations and still retain/inspire brand recognition.
6) I included the slogan "Delivery Same-Day, Every Day" in the field above. This will generally be printed beside the logo on binding sheets (used to bind sets of blueprints together) and other promotional material. Options with and without the slogan in the main logo would be great.
7) While all of this focus has been directed towards the logo, I think the themes I've conveyed will help give you guidance on the business card, letterhead, envelope, Facebook cover, and possibly more. Some notes on these other media:
8) Business cards will typically be used with potential clients on the road or given to walk-ins. We are interested in cards both for the store as well as for individual employees, but we are open to suggestions here.
9) The mail correspondence we have is generally only invoicing clients. Therefore, please design the letterhead and envelope with that in mind. We would like a letterhead that blends in with an appealing invoice design. I've attached an example to this brief. The exact design is not what we're interested in. What's more appealing is the warmer feel of the invoice, as compared to a bone-dry Quickbooks invoice.
10) Facebook cover photo should be simple with the guidance given in the previous 9 points.
Thank you for your time in reading our requests in detail. We look forward to seeing what great designs you can create.