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TraversienT is an independently boot-strapped development studio focused on providing the best in media, utility and social software apps for mass consumption in online marketplaces.
The audience is the geeks, techies and generally people who love to check out (and talk about) new and cool apps on the AppStore. The audience is very discerning - they know the good stuff from the run-of-the-mill. Audience is web-savvy, and already knows how to efficiently search for what they're looking for.
O que te inspira e como você imagina o design para seu negócio?
The second version is built from the ground up to match the iOS 7 look and feel and has many new features, but the same main purpose. The app allows users to search various Internet services to find photos matching what they're looking for.
We want a simple, but elegant app icon that highlights the main purpose of the app with two elements prominently featured: SEARCH and PHOTOS.
The app has been designed with a black background user interface. The entire app is effectively, black. The only color in the app is the "tint" color used in buttons, etc. so that the photos, thumbnails in the app get the maximum focus. We want this "blackness" to reflect in the app icon - ideally a black / dark gray background with 1 or max 2 prominent colors in the foreground symbols / usage. The same prominent foreground color will be used as the tint color in the app as well, so it must provide contrast and work well with the iOS 7 blurred translucent black navigation bars, etc.
1. Icon must be simple, easily identifiable and most importantly be easy to remember.
2. All iOS 7 icon sizes must be included. Ideally the design must be made using or on the appicontemplate.com design. (http://appicontemplate.com/ios7)
3. Final handover must include Photoshop PSD source file.
The attachment is our current v1 app icon. The search icon and bar from the old design is a concept that we like. But, we no longer want to have a concept of the globe or a map on our icon - it does not fit the purpose of the app and only confuses users.
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