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História para contar no infográfico
Ultion is the name of our door lock (euro-cylinder lock), and it has the highest standard of security accreditation on the UK market. We sell it to door manufacturers to fit the lock into the doors they make, and to locksmiths who replace the locks in homeowners existing doors.
There are many levels of accreditation and there is a lot of confusion about what accreditation protects from what. The objectives of this infographic are
• Stress how big and growing a problem ‘lock-snapping’ attack type is
• Make it really simple to understand what accreditation protects from what type of attack
• Stress that ‘1 star’ accredited locks alone do not protect from 92% attacks
• Make sure that Ultion is clearly the lock that anyone would want on their door
Os dados a serem incluídos no infográfico
74% of intruders go through the door (up from 71% year before)
43% get through the door by ‘forcing the lock’ (up from 38% year before)
Only 15% force/smash a window to get in
What is ‘forcing the lock’?
4 ways to force a lock – bumping, drilling, picking and snapping
94% of forced locks are snapped
I have written a full brief of how I think the story can flow with more statistics, it is important that you read this. It is attached as Infographic brief.docx
Elementos a incluir no infográfico
No pie graphs! Creative, obvious and interesting ways to display the statistics please.
I have written what I think is a full brief and attached it as 'infographic brief'. Please read this.
I have been asked to make the competition blind. I am going to do this as soon as 99 designs have told me how to make this change once a competition has started.
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