The current landing page (http://mydebtadvisors.com/landing-page) is performing quite well but we want to make it look cleaner / better and also set it up so it views well accross all screen sizes.
Elements we MUST KEEP from current landing page include: The copy / story / words, the form above the fold. The telephone number above the fold.
We definitely want to take the design to the next level and beyond but the new landing page design still needs to mesh well with the current website design (http://www.mydebtadvisors.com) so if someone leaves the landing page to navigate the rest of the site there is some level of consistency. Also, we should try to work within the current color scheme because those are the colors for both our online and offline materials and we don't want to change that at this point.
If you can use the Google reviews from the current landing page (mydebtadvisors.com/landing-page/) in a more impactful way we are open to that.
We need to have a lead form above the fold.
The story / wording from the current landing page neesd to be kept intact so it reads well from top of bottom. But, if you can figure out how to augment the story with visual items that is great and what we are hoping for.
Calls to action need to be prominent and bold which keeping within the overall theme of the page.
In general we are not crazy about the use of stock images. So, if have an strong idea about how to use a stock image then go for it but it's needs to strongly support the core message of our page.
We are open to "out of the box" or very creative ideas but you still need to find a way to incorporate the copy from the current page and hit the other items above. Also, if you just want to do a very clean / impactful / responsive version of the current page that could work very well too