UPDATE: I would like a logotype design with my company name, and if it works with the design, transform one of the letters in shortie into a tie. Maybe with a tilted hat/fancy hat/or crown. Whatever letter the hat is on, needs to be able to stand out on it's own. Thanks!!
I am a clothing brand specializing in ties. The ties are short ties that only go down to the lower chest region. I've attached a photo.
This is the beginning of a fashion trend, so the target audience is more of a younger crowd. I am targeting more towards men, however, women can wear them as well, so the logo needs to be neutral.
The target audience is a 'willing to be different' type of person, who isn't afraid to be unique (poets/rockers/rappers/artists/ fancy dressed athletes)
The general market is 17-37 year old men, who like to dress different from the pack, and create their own artistic fashion style.