A modern and sophisticate logo needed for an African investment firm

VERTIS CAPITAL

ENG: We are an investment firm that is creating an accelerated growth environment for African SMEs and Startups. Therefor we invest et accelerate African companies with support of our digital platform. We want highly to contribute to the development of the continent through it private sector.
We have three pillars: INVESTMENT, ACCELERATION, TECHNOLOGY

TARGET AUDIENCES:
On one side we are targeting investors: high-net-worth individuals, business angels, banks, others investment funds, Development finance institutions, foundations that are active in Africa;

On the other side: entrepreneurs 20-45 years old, but a majority of young people.

This brand is all about determination, focus, modernity, sophistication, african culture, impact and it should be lovable. We would consider a logo with an abstract image, picture, symbol or emblem.
We are proud of our African culture, but we are not necessarily looking for typical African cliché (a map of Africa, safaris etc…) on the logo.

FR: Vertis Capital est une société d’investissement qui finance et accélère la croissance des petites et moyennes entreprises en Afrique de l’Ouest.
Nous nous adressons aux investisseurs institutionnels, cadres supérieurs, hommes/femmes d'affaires, business angels, entrepreneurs Africains ou ayant un intérêt pour le continent.
En comparaison avec les autres acteurs du secteur, nous proposons des solutions innovantes, qui s'appuient sur une technologie puissante et des process simplifiés.
Notre ambition est de faire émerger une nouvelle génération d'entrepreneurs en Afrique.

GOAL :
Design a super awesome and authentic logo and fonts that would represent strength, authenticity, Africa, finance, growth and technology.
We are looking for a brand identity that is reassuring for investors, modern and appealing for young entrepreneurs.

Our name VERTIS come from VERTEX meaning the highest point, because our pledge is to take the companies into we invest to the top of their potential.

STYLE:
- Modern
- Authentic
- Bold
- Impactful
- Lovable
- Abstract
- Sophisticated and minimalist

WHAT WE DON’T WANT:
• No clichés like generic animals, safaris, country flags
• No generic icons that don’t tie into the company
• No cliché of hanger and poverty

FR:
Notre ancrage africain est notre pilier central.
Nous souhaitons que notre identité de marque soit rassurante pour les investisseurs potentiels d'une part, et moderne et accessible pour les entrepreneurs cible d'autre part.

Vertis capital: le mot vertex dont découle notre nom veut dire le sommet en anglais. Nos promettons aux entrepreneurs de les amener au sommet de leur potentiel.