Como kurtc começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
ARCUITY is a software as a service (SaaS) business delivering computer vision and machine learning to generate smarter security, monitoring, and surveillance data analytics from IP camera video. Our software will power smart alert systems for both home and enterprise security/automation systems. As we're a B2B focused player, our target audience will be other technology companies with exec/technical types....however we do anticipate the end customer may see our logo treatment in certain places so we want to appeal to the tech savvy consumer who wants modern, cutting edge software for their business or home; accessible without paying a fortune.
We selected 'Security' as our industry below which is the specific use case however think of our platform being in the AI/computer vision space with the potential to impact home, business, commercial real estate, automotive, industrial, robotics, etc industries that want to generate data and expert analysis from video imagery they compile (live and asynchronous)--with the benefit of better monitoring of people/customer behavior
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
Will need treatment to support white backgrounds and black/grey/green backgrounds
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
We would like to work with black and dark green for the colors (have logo treatment in both white and dark green). We prefer Proxima Nova for the lettering and want an icon to accompany the lettering (set the icon to the left of the ARCUITY lettering). The icon should be strong enough to be used on it's own. The icon should convey camera lens circles and 'vision'; look futuristic. If the designer and put a silhouette of a human eye in the background of the lens imagery that would be great. Attached is the imagery we're currently using in our pitch deck and want something original as a derivative of this (and likely a bit less complex than the image attached in the screen shots we provided)
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