Uploading the current Aluvion logo for colour reference only.
Looking for a butterfly logo / image to be used in a variety of
branding / application areas.
Our context - from a recent book on entrepreneurship (the audience of
business professionals we serve)
BUTTERFLIES. There’s a final collection of entrepreneurs who need
these lessons, and they may be the fastest-growing group of all. These
are small-scale or lifestyle entrepreneurs.
First among these are sole proprietors—plumbers, yoga instructors,
freelance writers, organic farmers, artists. The U.S. Census Bureau
estimates that a majority of U.S. businesses have no paid employees.
Forty percent of American adults have now spent part of their careers
working on their own, and 24 million more are expected to be
self-employed by 2018. Globally the number of independent contractors
will reach 1.3 billion by 2020. These fields are booming because
they’re open to anyone: moms, dads, grannies, twenty-somethings,
even teens starting microventures in their basements, cars, or
bathrooms. (Yes, bathtub brews are back!) As Jay-Z put it, “I’m
not a businessman; I’m a business, man.”
The second part of this group has just a handful of employees. There
are seven million companies in America that employ workers; 90 percent
of them have fewer than twenty. While some of these entrepreneurs aim
to be fast-growing gazelles, most are content to stay small and local.
I’m dubbing this species butterflies because butterflies are varied
(there are at least 17,500 different types of butterfly) and DRIVEN BY
FREEDOM AND INDIVIDUALISM. IN BOTH EASTERN AND WESTERN
CULTURES, BUTTERFLIES HAVE LONG SYMBOLIZED THE SOUL, ESPECIALLY ONE
REBORN AFTER A PERIOD OF COCOONING. BEYOND PERSONAL
TRANSFORMATION, BUTTERFLIES ARE VITAL TO THEIR HABITAT AND AN
INDICATOR OF ITS OVERALL WELL-BEING. MORE BUTTERFLIES EQUAL A
At first glance, this group would hardly seem a candidate for the
skill set of groundbreaking entrepreneurs. Do you really need to be
disruptive when you’re selling homemade cheese at the farmers’
market? The answer: You do, especially because your competitor
probably has an in at Whole Foods, now accepts credit card payments
with a Square reader, and has just launched a vibrant Web business.
Etsy, the online arts, crafts, and food hub, now has more than a
million “makers” selling goods directly to consumers. Even
butterflies need to spread their wings.
BESIDES, BUTTERFLIES ARE UNIQUELY SUITED TO THIS AGE OF DISRUPTION.
IN CHAOS THEORY, “BUTTERFLY EFFECT” IS THE TERM GIVEN TO THE IDEA
THAT CHANGE CAN COME FROM ANYWHERE. THE WEATHER IN CENTRAL PARK CAN BE
AFFECTED BY A BUTTERFLY’S FLAPPING ITS WINGS IN SOUTH AMERICA.