Como jkorsmo começou a jornada do(a) design de logotipos
Como você é conhecido?
Barney Insurance Group
Qual é o slogan da sua empresa?
1888 (or) Since 1888 (or) Est. 1888
Conte para a gente quem é você e quem é seu público alvo
We are a holding company who owns several insurance agencies. We market to families and businesses. Our target audience would be ages 29-65 with families and business owners of all ages. It is also very important that our brand is attractive to our prospective employees who may have the wrong idea about the insurance industry (that it is old and boring).
We are moving two of our locations into new offices, and a full re-brand will accompany that. The logo is a big part of this.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Quais as cores que você quer ver no seu design?
Escolha dos designers
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I love the simplicity
I love the throwback, love that it is natural and warm.
I want the logo to feel cool and classic like a university T-shirt. Simple, strong, not trendy, but never goes out of style. We can have a touch of modern, but we also need to be true to being an established company.
Another idea, if you know how downtowns revitalize. They take older buildings, do some modernizing, but also maintain the integrity of what they once were.
I have enclosed our current logo. It looks like a belt buckle. We do not necessarily want to use this, but it will maybe give an idea of what we are coming from. Definitely do not want uses of blacks and reds. We are ready for new colors and a new feel.
The examples I chose below are all pretty classic modern. I definitely don't mind some colors put in. I just want it to be clean (navy's, whites, other natural colors) but also wouldn't mind a something totally different to see.
Destaque na lista
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