Como bryanhurtado começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Oleum is a holding company that consists of two subsidiary companies -- Oleum Energy Solutions ("OES") and Oleum Industrial ("OI"). OES is a trading firm focused on buying/moving/selling materials used within the Oil and Gas industry. OI is a materials handling company that basically loads/unloads bulk materials (e.g., crude oil, sand, aggregate, steel, cement, etc.) from railcars, trucks, barges, and ocean vessels. We need a logo for the holding company, Oleum. Something that highlights the commonalities between the businesses -- perhaps the logistics end involving railcars, trucks, barge, and ocean ships.
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
Feels aggressive and powerful. We need to come across as a bit more intense. While we are a relationship-based company, we feel like the market sees us as "the nice ones" all the time.
Clean and to the point.
Clean and powerful in a more modest way (than, for example, the "Violent Zen" design depicts.
We are an aggressive, customer-oriented group. We take pride in quality relationships, quality operations, and quality care of our business and partners. I would like for the logo to give off a vibrant but clean/organized vibe. I would also like for it to show energy and some relative "youth". Most of the sectors in which we operate (e.g., Oil and Gas) have a sleepy, older feel to them. We would like to "pop" a bit. I've attached the OES logo to show the color schemes we already have at play.
One idea we had was to have the word "Oleum" followed by a diamond or shape with four sectors in it -- one with a railcar, one with a barge, one with a truck, and one with an ocean vessel or shipping container. But, we're interested in seeing what your certainly more creative minds envision.
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