Dear Awesome Designers,
We are currently in the process of doing a brand refresh including updating our logo, designing a new eCommerce website and creating a new marketing campaign. We are hoping to create a new, fun and fresh logo concept that will be introduced as a re-brand along with our other projects as they roll out. So this is where I need your help! :)
Our current logo has been attached. The original concept is from the company founding over 20 years ago so it is dated. The owners are seeking a brand refresh on the logo and are hoping to incorporate a similar font or something of that nature as to not lose all previous brand recognition. Some things to keep in mind:
1) The word Adventure should be the main focus of the design
2) Text Integrated with Icon style logo.
3) Seeking a playful logo that clearly states this is a kid/playground industry business.
Also I attached the latest mock-up for the website for your reference to some of the design themes we are using that could be utilized for the logo. Here are some themes we are interested in seeing:
1) Flat Design Cartoon Style Graphics
2) Color Scheme - See website and attached image
3) Pop art/Lichtenstein style logo design - (just an idea)
4) Badge Style Logos
5) Vintage, Hand Drawn, Chalkboard Style Fonts
We are open to any ideas you may have and are not set on any one of these so please feel free to be creative! Also a Pinterest board was created with other logo styles we liked. This would be a great reference for you to use. The board can be found here:
Please let me know if there are any questions or if any additional information is needed from us. Thanks so much for your help and I look forward to seeing what amazing ideas y'all come up with! Have a fantastic day!