This logo will be part of a van wrap (paintwork is yellow), which will be a major part of the advertising and awareness for our service. Since the vehicle will be in moving traffic a lot, the logo must be very clear/clean and the company name quickly and easily readable.
In addition to the logo style we have stipulated above, the look of the logo must be bold and strong with a retro look inspired by the art deco era. Please use initial caps NOT all caps (to aid readability), unless you can convince me that all caps are a must for your design!
The following link is a starting point for the font look, however, if you have a font that you think works better (and meets the readability requirement), then feel free to use it in one of your design options.
The logo colours must be predominately black in order to stand out against the yellow van paintwork when applied as a body wrap. The secondary colour should be yellow, with white used a highlighting colour to add interest. Please don't include laundry related items such as a washing machine, hanger etc as that is just not the look we are after.