• Description of the organization and its target audience
4XLABS (legal name of the company - umrella brand for all solutions mentioned below) is a forward-thinking technology company that provides app services with focus on money transfer and exchange. We build web app, mobile app for consumers and APIs and software integration for money changers also.
We work with two types of customers: consumers and money changers. Our passion for technology and our ability to deliver best and current rates into our customers mobile devices sets us part from our competition.
• GET4X (http://www.get4x.com) is a service that help easily compare money changers rates around city. Transactions is safe and secure our team takes utmost care while associating with a money changers by making a through background verification of authorisation ensuring that you are in safe hands.
• Problem statement: For travel customers and expats that want to exchange money on their trip or on the way home it’s hard to find a closest money changer with a cheaper rate.
• Solution: Create a service where customers can quickly compare money changers rates around the city, book cheapest rate from their mobile device and avoid queue.
• SEND4X (not launched yet) is a platform for sending money electronically across borders (i.e., remittance)
• Problem statement: Customers mostly use bank services for sending money abroad. They are charged by bank and transfer last for 2 - 5 business days.
• Solution: Build a service allowing customers send money from their smartphone or through website anywhere in the world in the minute without bank fees.
• BIZ4X is a service for money changers to provide tool sets to this kind of small family business. In addition we have a number of solutions which are not (yet) branded like: market data, compliance tool, marketplace.
• Problem statement: Money changers don’t have a tools to manage their daily routine. Most of them are using just spreadsheet documents.
• Solution: Offer them tools where they can easily see real rates, sell, buy currencies and realise client acquisition.
See current website get4x.com
We want to look like as the same brand. 4XLABS is the umbrella brand for all included services mention above (GET4X, SEND4X, BIZ4X). Word 4X stands for foreign exchange. Each service is separated brand that including service with mobile app, web service, tool sets and other support, but it needs to be recognisable that their or part of the umrella brand – 4XLABS. Even though we expect 4 different logos.
Logos needs to be modular, work well on light and dark backgrounds. We are fine with the idea of having a separate logo and text also we would like to see to have the text as the logo. The claim “Inovation for foreign exchange” can be included into design.
It’s possible that we would like to change our brand colours in the future. The colours should be flat. The text should be bold enough to stand out on bold/bright background colours.
The logo will be predominantly used on our website and apps, so this is where it needs to look best.
• Target audience
start up community
business oriented audience
• Key motivations (what make them act?)
Business - Feel trust and stability and confidence of decision we make
Type of app users - Reliability of products and services we provide
• Access to informations?
Our users use mobile device on daily basis. They understand mobile application logic
Singapore, Thailand, United States, India
male / female
18 - 65+
Logo will communicate company / service values at the global level.
• Words to describe what we want from the logo:
• What don't want:
Retro / Oldies / Vintage