Our preference is for design ideas which are clean and uncluttered and merge crisp, contemporary design elements with more organic/artisan elements (for example, see the organic-meets-organized.jpg (NanditaJhaveri logo) file).
We prefer fonts which are clean and contemporary yet timeless (not trendy or gimmicky). A few examples we like include Fago, Gill Sans Semi Bold, Geneva, Halo Sans Regular, Letter Gothic and Static Bold (lower case only), but we are open to other suggestions.
Please note: Cloudstreet is one word. Please do not attempt to break it up into two words or two syllables in your design. Do not mix fonts or font weight. Do not put "cloud" and "street" on separate lines. Do not separate "cloud" from "street" with graphics, shapes, color, shading, etc.
We are open to all design suggestions. That said, we have a couple of design ideas you might like to consider to get you started (however, please do not feel constrained to these ideas):
Idea 1: CS/Infinity abstract mark
Name: Cloudstreet Studios brand name in words, either all upper case OR all lower case.
Abstract mark: The brand initials (CS) to form a shape similar to the infinity symbol…see the attached CS_icon_sketch.jpg file for one example. If you choose the go with this idea, we would want for the abstract mark to be a bit ambiguous, so the viewer is unsure whether the symbol is the brand initials (CS) or the infinity symbol…or both. While we do like the general shape shown on the CS_icon_sketch.jpg file, we would like it to have more visual interest rather than just being a flat vector shape...perhaps add some depth or perspective or texture, or give it a more "artisan" look... perhaps appearing to be hand-drawn or stamped or painted or faded or sketched or rustic…so long as it doesn’t appear to be homemade or amateur…it must continue to must appeal to buyers of high-end services. The attached images show different effects which we think could work well for the CS/Infinity abstract mark to create a simple and uncluttered design with some visual interest.
Idea 2: Word mark
The word "cloudstreet" in an interesting font or fill or effect, and the word "studios" justified below it in a more simple, classic font.
Whether you explore these design ideas or other design concepts, please observe these requirements:
1. Please DO NOT include typical photography graphics (cameras, lenses, aperture rings, etc.) in your design.
2. Please DO NOT include graphics of clouds in your design.
3. The design MUST be able to be produced and delivered as a vector file. Raster/bitmap designs which cannot also be produced as vector designs will not be selected.
4. Final files MUST be delivered as high-res .psd, .pdf and .eps files with fonts.