We would like the logo for The Law Offices of Joesph A. Broyles to convey an image of professionalism, boldness, confidence, honesty, competence, affluence, and assurance. This should be achieved by using a contemporary or elegant flat design, but we are slightly open to 3D versions of the logo as long as the 3D is minimal.
The Law Offices of Joseph A. Broyles consists of Joseph A. Broyles: a former Internal Revenue Service Agent that became a Certified Public Accountant and Tax Attorney; and his assistants. He has helped hundreds of tax payers resolve their issues with the IRS and the State of California. Not only does Joseph have over 25 years of experience handling tax audits and appeals. His experience includes representing clients in disputes against the I.R.S., The Franchise Tax Board of California, The California Board of Equalization, and The California Employment Development Department. He is known for being able to handle the toughest cases, and help people in severe financial situations similarly to how a doctor helps a patient who is bleeding a lot in an emergency room.
The target audience comprises mostly of small business-owners, mostly men, who live and work around Beverly Hills, CA and are 40-60 years old. There is a smaller percentage of clients who are women business-owners within the same age range. These are people who have been targeted by the IRS or state tax agencies for audit or owe several thousands of dollars in back taxes. Many of them are very afraid and stressed out over their tax and financial problems, and they are looking for someone who will help ease their fears and guide them to safety.
The client will end up in a better situation if they work with Joseph, than if they did not work with him.
Because Joseph is a former IRS Revenue Agent, and now a CPA and Tax Attorney, he has the experience (inside and out of the government), specialized knowledge, and track record to handle any federal or state tax case.
The potential client should feel as if they have found their hero or the one person they can trust to solve their problem.