Design must be vibrant/powerful and modern. It must stand apart from other camper/caravan brands out there. We want the design to stick in the heads of people who drive past one of these vans on the highway, or see them at a caravan park - it really has to engage the public.
It must not include gradients as we cannot replicate this with our automatic precision CNC machine for cutting out the stickers. Only solid colours please, and not too many shades (remember, we have to run a different roll of laminate for each colour so we don't want an overly complex design which will take a whole day just to print and arrange on one product! But on the same token we don't want it boring!!!).
We're open to any range of colours, as long as they are captivating.
The design must stand out on a white background (and occasionally a light gray).
In addition to the logo will be adhering splashes/pinstripes that complement the logo on the side of our vans in the resulting colour and style.
Check out http://www.questrv.com.au for our current (ugly) branding. You will get an idea of the style of campers we make.
Get CREATIVE - we're open to all sorts of ideas!