I want my logo to feel clean, fresh, and elegant. It should have the understated yet impactful look of higher end design lines without the high end prices.
The name comes from a sanskrit root word that means "to do, make, perform, accomplish, cause, effect, prepare, undertake"; it also the root word used in "krya yoga" and in the word "karma". It would be great if the sanskrit symbol (file is attached) can be incorporated in a very subtle yet chic way.
The color green was chosen because it is the color of will and desire but the word itself should not be in green. I'd prefer if green was subtlety yet playfully incorporated
We all remember how we feel when we put on a fresh new t shirt, hoodie, button down, etc and that sensation of feeling good/attractive/sexy; this is the foundation of the kind of emotion I want my customer to feel.
I will also be partnering with a food or environmental based non profit so that every piece purchased means an equal amount of something being done or given to help the earth or another human being (which reflects back to the name of the company)