Como nosocks começou a jornada do(a) design de logotipos
Como você é conhecido?
PowerMetric Ei & PowerMetric Plus
Conte para a gente quem é você e quem é seu público alvo
PowerMetric Ei: Passive monitoring / analytics of utilities consumed by a customer's building. Granular breakdown of usage, cost, and impact that your standard bill simply doesn’t provide.
PowerMetric Plus: Active monitoring of all building systems in one centralized platform. PowerMetric+ allows a user to control an entire facility’s infrastructure of differing control systems from one platform in real-time, scheduled, or condition based programming.
Target market: Generally work with large industrial or commercial clients whose campuses have significant energy needs.
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Tipos de logotipo para explorar
Marca figurativa simples
Marca figurativa abstrata
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PowerMetric Ei & PowerMetric Plus are essentially product lines of their parent company, EnergyCzar. They are separate brands, but marketed side by side. This is a logo design for two brands, but the two are brother and sister brands. So, they need to be branded at the same time to encourage their relation. They should somewhat mirror each other, yet adopt subtle differences. I would like PowerMetric Ei and PowerMetric Plus to each have unique icons. My thought is each would share the exact same typeface, but have unique coloring, treatment and as stated, icons.
We are currently rebranding the parent company, EnergyCzar Inc, as well, but have attached the current logo as a reference. The two PowerMetric logos need to work well with the parent company mark.
I would be very happy to answer any questions that may assist your design process.
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