Small arms accessory manufacturing will be the primary function of ZeroBravo, Inc
Here are some questions and answers from someone else that I contacted but they did not have time to do the work for a couple months - so I'm looking elsewhere.
What is the company / organization / product history?
None – new company – complete startup. I recently left another company that I helped start and I’m taking what I learned from it to do this one better.
Does your company / organization have a mission statement?
To design and manufacture high quality firearm accessories that are true warfighter solutions.
What do you wish to communicate? (in this logo, brochure, etc.)
The ØBravo name is the “everything and nothing”. “The 11B is the Infantryman. The 18B is the Special Forces Weapons Sergeant. I am none of those – I am the Zero Bravo. It is a respectful allegiance; a desire to get those guys the products that make their lives better. I am not one of you, but I am with you.” That may not make sense if you haven’t been in or around the military. But posers are not welcome. If you were a cook, then be a cook. But don’t pretend to be something you were not. I have always prided myself on NOT being that guy. (you’re probably wishing you would have left that question out)
Who is your target audience?
In a word – gunfighters. Guys who have rifles, have expendable income and are happy to spend a few dollars on some quality gear.
What image do you wish to convey? (elegant, youthful, energetic, formal, whimsical, etc.)
I think a more formal and serious image. I’m a fun guy and most guys I know are fun guys – but realistically – these are very serious subjects.
What do you dislike / like in your current marketing efforts?
I registered the business a week ago – I have a good idea of what I want – I just lack the talent to make logos. It is not what I do. I can edit photos, create ads, market, sell, etc – but design is my weak point.
Who are your competitors?
There are over 100 manufacturers of firearms accessories in the US. Many of them cater to a lower end customer with cheap plastic parts. The business model of 0Bravo, Inc. will be to cater to the higher end customer that appreciates that quality and craftsmanship of the products. In this segment of the market, only a handful of companies such as Magpul, BravoCompany, VLTOR, Troy Industries and Daniel Defense coming to mind.
How would you like to differentiate yourself from them?
It is less about being “different” from the aforementioned manufacturers – but more of being “like” them. Having the same reputation as they do for quality, craftsmanship and customer service is certainly the goal.
What work have you seen that you like and is successful?
The images are attached that I like. Something that looks good as a sticker in all white (like a die cut), something that looks great in all color on the website or embroidered on a shirt, and something that looks good in all black for something subdued. As I mentioned before, I want to be able to use the Ø as a standalone logo for hats and stickers.
Are there colors that are appropriate / inappropriate to your company or product?
Dark Grey – a really dark gray – something like this - http://7thhouseontheleft.com/wp-con…ofice3.jpg
Black is always good, I love the black and red, but that is what we did at PWS (the PWS logo) where I just left, so I don’t want to just copy that color scheme – even though I love it.
A powerful blue (like the trust me blue shirt that salesmen wear) http://ecx.images-amazon.com/images…L1500_.jpg
I used a color pallet generator for a couple images that I liked and came up with these –
(3 different images – 3 different pallets)