I want the public to perceive the brand as niche, professional, modern and friendly
The Target market: Anyone with an aquarium
Colour palette: nature colours more pastel colours - does not mean you need to stick to it if the colours you come up with look good.
The logo will be used on: Website, Signature, Products, stickers, invoices and letterheads
What we don't like:
No stock images or photography.
Gradients: minimalist or modern (flat) designs are preferred. That being said, very subtle gradients *can* be effective, and in some cases can enhance a design. We will supply feedback, but if in doubt, stick to flat