Please don't put shoes in the image!
Charley Boutique Girl Persona:
Mindset age of 35
She likes to look good
She likes people to notice her
She likes to turn heads
She is fashionable and she is desirable
She appreciates quality
Has very busy social life
Goes out several times a week
She takes any opportunity to catch up with friends
Lunches, dinners, social occasions
She goes to races
She attends musicals and shows
She likes meeting new people
She is close to her family
She likes to entertain and she is a good cook
She likes to eat healthy but not against treating herself from time to time
Meals are an experience for her
She appreciates good wine and she would spend money on good alcohol
Shops in shopping centres, boutiques, online
Has an open mind for shopping
Likes trying new things
She enjoys shopping for new clothes, jewellery, bags
She loves shoes!
She wears high heels, she likes how they make her look and feel
Shoes and clothes are not commodities for her, she likes the story that goes with them
The shoe brands she buys: Tony Bianco, Nude, Mollini
Active at work
Deals with a lot of stakeholders during her work hours
She goes to meetings
Her appearance is very important to her
She visits the hairdresser regularly
She gets a manicure, pedicure and facials.
She goes to the gym
She goes jogging
She drives late model car
Active on social media
She is a voracious reader and belongs to a book club
She's well travelled
Her choice travel destinations would include historical sightseeing or relaxing beach setting
Wants to be successful in business and life
We are experts in ladies shoes fashion and we care about how you look and how you feel.
We need to show them we are experts in this and can back up our assertions because we have awesome photos and are constantly on Twitter and Facebook and many other places.
We need to present the image of clean, fresh, original, quality.
Women who look great, care about fashion and live like Charley buy from Charley Boutique.
"Charley Boutique are experts in fashion and shoes. I know they are experts because I can clearly see this on their Instagram."
"Every time I buy from Charley Boutique it makes me feel good."
"I want to live life like the Charley girl."