Something very clean and professional. While there is an abundance of ‘hacker’ branding in the security industry, we want to distance ourselves from that and be known for professionalism, quality, trust, consistency and reliability. While we are highly technical, we are first and foremost a professional services business (not a technology business).
Our initial thought is that the name “HIVINT” should be all caps; however we are open to alternate design views on this.
Need a simple ‘device’ that can be incorporated into the logo and company name but also stand on it’s own as a brand marker. Would typically appear as a watermark on documents or on the rear of business cards.
Previously we have used:
A swirl, as can be seen on the bottom-left corner: http://tinyurl.com/mdx9buh
A ‘squish’, as can be seen here: http://tinyurl.com/mynrysx
Key Concepts / Values
• Increased return on investment
• Technical excellence
• Crowd / community
• Our clients and our staff are our equal top priority
We will primarily be targeting established Australian businesses in the following sectors:
- Financial Services
- Retail (particularly those with a heavy online presence and related payment / e-commerce requirements)
- Government & government agencies
The typical audience will be middle to senior managers, aged 40+ and predominantly male with a high degree of technical expertise.
Logos and Brands We Like
Note that while our name is “HIVINT” and is derived from the word “Hive”, the inclusion of a stylised Hive or bee imagery is an option but isn’t essential; we are open to any and all ideas about representing our core values and the “collective intelligence” concept.