The brand name is MEMESETAS. I'm sure you are familiar with the word "meme", as in "internet meme". In Spanish, t-shirt is "camisetas", so the brand name basically means t-shirts with memes on them.
There will be two kinds of tshirts: the ones with designs from a group of designers I will pick, and designs that users upload. All of them will have the MEMESETAS brand.
The brand has to transmit creativity and boldness. This is not a very serious or boring brand. Most of the tshirts will be funny or sarcastic, so considerar that.
Please consider the brand can be applied somewhere on the t-shirt in relatively small size, so adding too much detail can be a problem. It can have different colors but please submit the logo in all white and all black also.
The target market is 20-30 year old males. These are guys that want to be seen as unique, funny and creative, and for that reason they will buy funny/sarcastic tshirts that only they (or very few people) will have. Sort of a hipster attitude, if that means anything to you.
Applications: the logo will be applied on a website and on the tshirts' label and packaging.