This isn't for the automotive industry, so we'd like to stay away from anything that has a motor vehicle of some sort involved in the logo.
One of the reasons we like Gearset is the idea of movement as our software copies changes around different development environments for the user(s). We don't want cars, but some industrial or tech production line ideas are OK.
Some themes that are typically associated with the area or what we are trying to do, but are definitely *not* a requirement to incorporate into the logo, might be:
- Cloud based platform
- Removing complexity, reducing errors
- Enabling teams to work more efficiently
- Simple development & deployment
We don't have a preference between the options of a styled text logo, an abstract style or letter(s) mark. Happy to consider all types equally but nothing cartoon-ish.
When the website is launched, it will be with the http://www.gearset.com domain name.
Attached are some very early ideas and potential themes or styles. They are not set in stone. It would be really helpful to have a logo that can be adapted easily to work on a white or darker background if required.