Como Ric3189 começou a jornada do(a) design de logotipos
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Fishmammal clothing creates and sells apparel for water sports enthusiasts, with particular focus on scuba divers.
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Marca figurativa simples
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Inspiração de design
I am really looking to change the way that scuba divers are shown clothing for their sport. At the moment most designs are for want of a better description old tattoo art with skulls and cross bones, I dont want that, i want a more modern, cool, lifestyle clothing look to the log and subsequent clothing designs that follow.
7 tenths, a brand out of the UK have probably done the best job at creating a brand with this philosophy, I think we can do it better.
the document attached was early work that i was not really happy with. there was one piece which had a T-shirt in orange and the logo in black in a scratch type writing which I liked, but wasn't tied to it. I am also after something with a symbol that can represent the brand on clothing.
Our target market is the following:
Tertiary: Qualified lifestyle diver who did scuba diving as an activity on a holiday and has fallen in love with it. Does not necessarily dive every week or weekend but loves the lifestyle and being around the water in their off time. Will plan holidays around the sport, ie tropical destinations.
May wear lifestyle brands like Quicksilver, Billabong, Fat Face, White Stuff, Burton, as they like active sports.
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