The logo should be consistent with our manifesto as an investment management firm --
"We believe that your portfolio manager should be as accessible and transparent as your close friend/partner and invest your money for long-term, right alongside his/her own money. Period. No hidden fees, commissions, penalties, and year end window-dressings like those in mutual funds. No intelligent sounding, but opaque, illiquid and risky investments using your hard earned money like those in hedge funds. No excessive trading, portfolio churning and high commission investments like commission brokers."
Our firm will be a fee-only, independent, investment management firm based in New Jersey that will manage our client assets using a transparent, unique and better investment management model known as Spoke Fund.
So, we are expecting a logo that is different from standard, bland, conservative looking financial service firm logos.
Here are our guiding principles that may be helpful -
- Longterm Investing
- No Conflicts of Interest
- Low Cost