Como harrycS começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Umkhathi Wethu is an investment holding company based in Johannesburg, South Africa. We invest in established as well as start-up companies, providing them with growth capital, strategic assistance and financial sophistication. (Private equity & venture capital).
The target audience includes sophisticated business owners as well as entrepreneurs looking to raise capital.
“Umkhathi Wethu”, translated to English from Zulu, means “Our Space” or “Our Universe”.
Consequently we are looking for a logo that captures this meaning / translation.
More about the business:
• Investment holding company
• Entrepreneurial (2 founders are only 2 employees)
• Make equity investments into a range of companies – established companies (private equity) as well as startup-up / newer ventures (venture capital)
• We invest into a number of industries (for example: FinTech, InsurTech, Healthcare, Logistics, Renewable / Solar Energy)
• Our focus is on:
o Buying, building and most importantly, growing these businesses
• Our culture / philosophy is that we are flexible, entrepreneurial, and not status quo. And definitely not corporate – hence the “Our Space” or “Our Universe” translation
• Business is expanding internationally
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Quais as cores que você quer ver no seu design?
Escolha dos designers
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
We are flexible and open to ideas. However, if we were to give some input, it would be as follows:
Due to the meaning of the name – “Our Space / Universe”, we had the idea of our logo encapsulating the following (alone or in a very limited combination (simple), or something entirely different if you have an idea):
• A planet;
• Star / stars;
• Planet with rings (i.e. Saturn-style);
• One of the above or an appropriate combination (but obviously not all of it as we want it to be relatively clean)
In terms of style:
• Simple / clean
• We would like to capture the text in the logo: Umkhathi Wethu
• We would also like the ability to use the logo alongside the shortened name “UW” if necessary
• Initially thinking black/white/grey but happy to take suggestions
• Ability to invert to print on white paper also important
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