I am totally open and excited to see what the creative designers come up with. The design needs to represent this beautiful, bold, exciting young stallion, something that will set him apart from his competition. Some of my thoughts on this...
The design is to incorporate the name (and it can be only the name). The design can also include a illustration that is NOT cartoonish. Some suggestions: sand castle (horse's nick name is Castle), sea horse, sand dollar, mermaid, ocean wave, message in a bottle - I have done some advertisement using the message in a bottle with a red wax seal with a 'B' and it was well received (all of these suggestions have an exotic beach like feel).
Also thinking the name can appear as if it is carved in stone (modern hieroglyphic look) and look like sand is being blown out of the carved letters (this has more of a desert feel).
The main color should be black, with a neutral contrast color, it can also include a hint of bold color (maybe red, but open to suggestions). The design needs to work for embroidery on apparel, along with all the normal print applications.
The attached is a photo of Blacksands.
Have fun, be creative, go outside the box of my ideas too. I look forward to seeing THE design really pop and say 'this is Blacksands.'