Good designers should read this...Polywize is all about being smart -- it's smart to recycle because it helps save the planet, it's smart to use recycled plastics because it helps your bottom line, and our smart sorting technology promises to deliver the highest quality recycled plastic resin for better productivity and profitability. Smart, smart, smart, that's Polywize.
Brand goals - Position company to customers as a high-level player; a consistent source of recycled resin, engineered to boost their productivity, profitability, and while contributing to a cleaner, more sustainable planet.
Brand target audience - Customers/buyers of resin for plastic manufacturers of non-food bottles, containers, other products.
Secondary audience - Suppliers of recycled materials (feedstock); we are a consistently resource for buying materials at a fair price.
Core competencies - Source, sort, grind, wash and recycle colored or natural plastic containers (bottles) and resell the converted materials to plastic manufacturers looking to cut materials costs while contributing to the global mission of sustainability.
Key selling proposition - Consistently provide the highest quality recycled resins (pellets) using state of the art sorting technologies and processes, thus allowing manufacturers to maintain high quality, productivity, and and greater profitability. Consistent material quality = higher quality finished products for manufacturer.
Product - Offering a high level polymer cleanliness, our recycled colored or natural resins (pellets) are created from 100% post-consumer waste for use in blow-molding, extrusion, roto-molding (other processes?) to manufacture bottles, non-food containers, and many other products. (need long list here if possible)
Key feature: automated sorting — Technology allows automatic sorting by color, natural vs. color, polymer type (material?), separate bottle from caps, etc. Sorting capability is key to offering consistent material supply. Process also allows classification by ‘melt flow’ (??), or makes this a more predictable quality standard (??).
Price advantages — Recycled resin costs much less than virgin. Able to offer much lower prices for colored resin.
Underlying driver — Inconsistent resin causes problems with productivity, profitability.