The site where the logo will be used will be called http://www.essentialseeing.com and is active right now.
As the site is already active (but with the old logo), you can check the site http://www.essentialseeing.com to see the style we chose for our website. The logo should blend perfectly with the website's design.
I am also including screen captures of our brochures and communication material of essentialseeing. These screen captures, along with the live site http://www.essentialseeing.com should give you a great and precise idea of the style we are looking for. The logo should suit that site and material perfectly!
The logo should read Essential Seeing in two different words, without using the .com at the end.
We can use pale colours. Make the logo elegant and simple. It should be a bit organic, not too formal but not too crazy. Not many graphical objects should be in the logo, but hey, you can give it a try if you want.
The logo should be modern rather than classic, midway between youthful and mature, masculine rather than feminine, sophisticated, elegant and minimalist.You can also try with black and whites and greys, which are the basic colors for the site as you will see. If you use colours, they should be pale and muted colors only, if any. The logo should not compete too much with the photographs which appear on the website.
It should be important to find a good balance between a logo which is exciting, but not too crazy: we need to maintain the style of elegance and sobriety that you can find on the website I indicated on top, but at the same time not making something too formal and strict-rigid. Remember, the site is about creative photography, personal expression and artistic rendition of the world through photography!
We can decide on using a logo composed of:
1) Just text
2) Text along with a little icon-symbol
3) Text with some graphical effect
We might use a slogan: meaningful photography learning, either below the logo, or to the right of the logo (see screen capture attached of the website).
LAST ADDITION TO THE BRIEF: We need a graphical touch of geniusness accompanying the logo. We need to make a certain connection of the graphical element with the concept and philosophy of the website. The most important aspects are not literal, but abstract. The symbol or graphical element should talk about connection with the environment, introspection, revelation, creativity and expression. I have been thinking and I have realized we could very well use some Zen symbology. Not only I love Zen philosophy, but also the arts and the way I teach photography is very much connected to Zen. Letting of oneself to connect with the environment, making photographs in a way we forget that we are photographing. So I had the idea that we could use as symbol a Zen symbology, like the Enso.
There are two Ensos: Closed and unclosed.
Copying the information from the site http://www.energy-healing-info.com/…r-zen.html, you can read about Ensos:
" One is a brushstroke of a closed circle. The closed circle represents the totality of experience and life. The other is a brushstroke of a circle with one small opening. The open circle represents the imperfection found in all things, and suggests to the student to stop striving for perfection and instead to allow the universe to be as it is.
The open circle is a concept that reflects closely with Japanese Zen Buddhism. The Japanese concept of wabi sabi is that all things are perfect as they are. An analogy is a peasant's jar, mishapen, chipped and worn through years of daily use. Although it may not be as pleasing visually as a pristine carefully crafted jar, it is said to stimulate the mind and emotions, stimulate the spirit of a person to contemplate the essence of reality. As with everything related to Zen, there is a beautiful simplicity to the traditional enso, both the open and closed versions."
So maybe the idea would be to use an Enso (I think unclosed might be nice, since I think it is important to leave a touch of imperfection) with a pale colour... eventually making as if it was a brush stroke of watercolours or something... visually imperfect, which gives the energy to the logo.
We might do two different things: Enso in pale colour (earthy colour? blue? green? ...) and letters in black, or enso in black (like charcoal, black paint, watercolour,...) and then the title with a certain pale colour. We could even use two different colours, one for essential, and another one for seeing? So that we see the two words very well apart? There are just ideas, you will know what to do better than me, since you are the designers! There is always the risk of restraining too much your designers by giving all this information. Please take it and explore it at your will, be creative and do not hesitate in adapting it to your way of working. This is an idea, a concept, a starting point... be creative and explore it yourself if you feel you have something to say in that direction. You are the artists here and this is your job! ;-)
I am attaching a few models of Ensos to the brief of the project...
Some interesting links:
Combined with the tree of life: https://www.pinterest.com/pin/47125…479068988/
Text explaining the meaning of the Enso:
We are really looking forward to seeing your wonderful logos!
Thanks in advance!