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I want the name of the business to be the most prominent part of the logo so that it stands out clearly from a distance.
I'd prefer a completely new logo - not just an adaptation of the current logo. Whether the new logo should just be a word mark or whether it should include an icon is up to the designer. I'm intentionally leaving this brief quite open in order to attract fresh ideas. The one clue is that I'm not too mad about skeumorphism; I prefer a flat design.
UPDATE: In order to promote creativity, this contest has been set to blind. A few quick points:
1. Please stick to flat design as opposed to fancy skeumorphism.
2. Simplicity beats complexity.
3. An intelligent concept, simply illustrated, is preferable to fancy graphic work.
4. Many variations of the stylised "C" and "CL" icon have been received. Unless it's something very creative, that probably won't be what we choose in the end.
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