Como gordon 8 começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Our company bootlex offers wide shaft boots in the Swiss market. We have a small line of products available in our webshop to fit customers that experience difficulties shopping in the regular boot collections for a variety of reasons. Classic, clean, basic models of boots is what we offer, all in full leather and top quality workman-ship (mostly hand-sewn).
Logo – due to the names ambiguous meaning, we would favor a logo that makes a link to the actual product (boots). We like the fact that the name is a bit tongue-in-cheek, but need to make understood that our company has nothing to do with any type of illegal copies.
Target group: women with the need for wider than average shafts (for reasons of genetics, weight or sport activities). Age-wise generally the online shopping groups (16 – 74 years of age), clustering between 30 and 50 years of age . Women only. Somewhat fashion-conscious, but not fashion victim type, more someone who likes classy, age-less but high quality products.
Channels are online shop, social media, possibly special interest publications, fairs or booth at events specific to target group. At a later stage, collaborations with the existing stores aimed at the target group are an option.
Qual o segmento que sua empresa está mais relacionado?
Tipos de logotipo para explorar
Marca figurativa simples
Marca figurativa abstrata
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
we are open to color suggestions. we think that the boots could possibly be integrated in the company name or appear as a separate symbol to make a link to the product.
Divulgação no blog
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