A variety of logo concepts that consider type treatment, image/iconography and both.
My IBD Care is expanding and needs a new facelift to stand out in the current market. Considering our competition like OSHI Health as well as health apps like KAIA and Headspace, we would like a new contemporary, innovative and exciting logo! Before creating the logo ourselves we would like to consider and see all logo concepts created for our in-house Design Team to develop upon.
We would like simple and unique concepts that use a minimal amount of colours as possible. Feel free to experiment with colour palettes, typography treatment and illustrative styles but keep in mind that even being bold and bright, it should feel easily approachable to our audience.
The logo will be situated across mobile interfaces as well as print collateral, so consider how the logo concepts work in many sizes as well as the composition of the logo in different environments. My IBD Care is also part of a suite of apps, consider how the design language can flow throughout apps to easily identify them as family.
Overall the concepts should reflect the empathetic and supportive tone of My IBD Care in a sophisticated manner.